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Language: en
Pages: 220
Pages: 220
Type: BOOK - Published: 2016-10-26 - Publisher: Taylor & Francis
Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it inc
Language: en
Pages: 290
Pages: 290
Type: BOOK - Published: 2013-06-17 - Publisher: Psychology Press
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do
Language: en
Pages: 545
Pages: 545
Type: BOOK - Published: 2019 - Publisher:
Consumer Behaviour: Buying, Having Being eBook.
Language: en
Pages: 648
Pages: 648
Type: BOOK - Published: 2015-01-28 - Publisher: Routledge
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior te
Language: en
Pages: 468
Pages: 468
Type: BOOK - Published: 1980-05-30 - Publisher: Cambridge University Press
For advanced courses in economic analysis, this book presents the economic theory of consumer behavior, focusing on the applications of the theory to welfare ec
