Related Books

Conjoint Measurement
Language: en
Pages: 545
Authors: Anders Gustafsson
Categories: Business & Economics
Type: BOOK - Published: 2013-03-14 - Publisher: Springer Science & Business Media

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by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and re
Conjoint Measurement in Marketing Analysis
Language: en
Pages: 32
Authors: Vithala R. Rao
Categories: Business & Economics
Type: BOOK - Published: 2011-06-30 - Publisher: Marketing Classics Press

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Conjoint Measurement
Language: en
Pages: 436
Authors: A. Gustafsson
Categories: Business & Economics
Type: BOOK - Published: 2013-04-17 - Publisher: Springer Science & Business Media

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Covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techn
Conjoint Measurement
Language: en
Pages: 569
Authors: Anders Gustafsson
Categories: Business & Economics
Type: BOOK - Published: 2013-03-19 - Publisher: Springer Science & Business Media

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by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and re
Applied Conjoint Analysis
Language: en
Pages: 401
Authors: Vithala R. Rao
Categories: Business & Economics
Type: BOOK - Published: 2014-02-20 - Publisher: Springer Science & Business Media

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Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally