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Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and t
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Type: BOOK - Published: 2011-03-28 - Publisher: SAGE Publications
This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a
Language: en
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Type: BOOK - Published: 2015-05-18 - Publisher: M.E. Sharpe
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising
Language: en
Pages: 17
Pages: 17
Type: BOOK - Published: 2005 - Publisher: New Age International
The Book Provides An Interesting And Exhaustive Tour Of The Exciting World Of Advertising. While The Students Will Go Through The Nuances Of Advertising, They W
