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Product development, from refining an established product range to developing completely new products, is the lifeblood of the food industry. It is, however, a
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In food product development, as in all new product development, time is money. This is the first book that describes and explains food development from the poin
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According to an August 2009 report from PricewaterhouseCoopers, the United States market for functional foods in 2007 was US$ 27 billion. Forecasts of growth ra
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Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry profession
