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Language: en
Pages: 278
Pages: 278
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta
Language: en
Pages: 576
Pages: 576
Type: BOOK - Published: 2008 - Publisher: Kogan Page Publishers
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source
Language: en
Pages: 342
Pages: 342
Type: BOOK - Published: 2019 - Publisher: Edward Elgar Publishing
From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the
Language: en
Pages: 340
Pages: 340
Type: BOOK - Published: 2002 - Publisher: Taylor & Francis US
Providing readers with an insight into all the components of brand management including a wide range of business models and techniques, this book will help to b
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2012 - Publisher: Lid Publishing
Brands and Rousers provides a clear guide to succeeding in a turbulent market with practical insights and examples from organizations that have successfully dev
