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Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central t
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This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies
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Design Governance focuses on how we design the built environment where most of us live, work, and play and the role of government in that process. To do so, it
