Branded in History

Branded in History
Author :
Publisher : Hachette India
Total Pages : 320
Release :
ISBN-10 : 9789388322690
ISBN-13 : 938832269X
Rating : 4/5 (90 Downloads)

Book Synopsis Branded in History by : Ramya Ramamurthy

Download or read book Branded in History written by Ramya Ramamurthy and published by Hachette India. This book was released on 2021-10-25 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country? Lux soaps, Jabakusum hair oil, Woodward's Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles - these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux. Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands - both home-grown and foreign - were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy. From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.


Branded in History Related Books

Branded in History
Language: en
Pages: 320
Authors: Ramya Ramamurthy
Categories: Business & Economics
Type: BOOK - Published: 2021-10-25 - Publisher: Hachette India

DOWNLOAD EBOOK

What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consu
The Brand and Its History
Language: en
Pages: 528
Authors: Patricio Sáiz
Categories: Business & Economics
Type: BOOK - Published: 2022-03-16 - Publisher: Routledge

DOWNLOAD EBOOK

This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge f
A Secret History of Brands
Language: en
Pages: 212
Authors: Matt MacNabb
Categories: Business & Economics
Type: BOOK - Published: 2017-07-30 - Publisher: Pen and Sword

DOWNLOAD EBOOK

The true—and often shocking—stories behind some of the biggest names in business. We live our lives immersed in name brand products. What most of us don’t
Nation Branding in Modern History
Language: en
Pages: 300
Authors: Carolin Viktorin
Categories: History
Type: BOOK - Published: 2018-08-24 - Publisher: Berghahn Books

DOWNLOAD EBOOK

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti
Brand Thinking and Other Noble Pursuits
Language: en
Pages: 337
Authors: Debbie Millman
Categories: Biography & Autobiography
Type: BOOK - Published: 2011-10-10 - Publisher: Skyhorse Publishing Inc.

DOWNLOAD EBOOK

"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of brandin