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Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, m
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Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting i
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Type: BOOK - Published: 2019-11-12 - Publisher: Springer Nature
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all mark
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Type: BOOK - Published: 2011 - Publisher: Die Gestalten Verlag
Innovative brand presentations from temporary pop-up shops to flagship stores. The way in which we experience and consume brands is changing more rapidly today
