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Remember the company that branded themselves medium-ly? Of course you don't. You remember brands you love, and brands you hate. And that's it. A brand is not pr
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People buy on price when they have nothing else to differentiate you from your competitors. The Dominant Brand will give you the power to stand out from your co
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Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about how the new phenomenon of digitally connected communities ar
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Type: BOOK - Published: 2018-11-01 - Publisher: Global Publishing Group
Today in business you want to be more than "good enough", and a brand strategy that identifies and highlights your points of difference is like having a secret
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The Question of Brand Dominance In a modern business context the power of competitiveness is no longer based on predictable business models that fulfil the basi