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Boosting Tourism Development through Intellectual Property Development
Language: en
Pages: 110
Authors: World Intellectual Property Organization
Categories: Law
Type: BOOK - Published: 2021-04-23 - Publisher: WIPO

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This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing
Boosting Tourism Development Through Intellectual Property
Language: en
Pages: 106
Authors:
Categories: Branding (Marketing)
Type: BOOK - Published: 2021 - Publisher:

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"This publication helps to understand the connection between intellectual property (IP) and tourism. Through multiple case studies, it illustrates how existing
Promoting Smart Tourism in Asia and the Pacific through Digital Cooperation
Language: en
Pages: 165
Authors: Asian Development Bank
Categories: Computers
Type: BOOK - Published: 2023-12-01 - Publisher: Asian Development Bank

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This report analyzes ways that the tourism sector in Asia and the Pacific can leverage regional digital cooperation to ensure long-term resilience, sustainabili
Linking agriculture and tourism to strengthen agrifood systems in Asia and the Pacific
Language: en
Pages: 216
Authors: Food and Agriculture Organization of the United Nations
Categories: Social Science
Type: BOOK - Published: 2023-08-03 - Publisher: Food & Agriculture Org.

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Agrifood systems in Asia and the Pacific can be strengthened by tapping on agrifood-tourism linkages. When tourism and agrifood systems interact, both synergies
Tourism Marketing
Language: en
Pages: 731
Authors: Alastair M. Morrison
Categories: Business & Economics
Type: BOOK - Published: 2022-03-29 - Publisher: Routledge

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Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along