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"The customer is the sole reason organizations exist," Craig Cochran points out throughout this concise and practical book, which outlines the fundamentals of b
That's Customer Focus!
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Type: BOOK - Published: 2008 - Publisher: That's Customer Focus!

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Differentiate your business by sharpening your Customer Focus or risk giving your competitors a competitive advantage.The-best-of-the-best do this. They know th
Hiring Product Managers
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For many in Product Management, success comes from mastery of tools like roadmaps, MVPs, strategy frameworks and OKRs. These and other technical skills describe
The Customer-Driven Culture: A Microsoft Story
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If you’re striving to make products and services that your customers will love, then you’ll need a customer-driven organization. As companies transform thei
Customer Centricity
Language: en
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Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in th