Related Books

Basics Advertising 01: Copywriting
Language: en
Pages: 179
Authors: Robert Bowdery
Categories: Business & Economics
Type: BOOK - Published: 2008-07-16 - Publisher: AVA Publishing

DOWNLOAD EBOOK

Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising proce
Basics Advertising 01: Copywriting
Language: en
Pages: 178
Authors: Rob Bowdery
Categories: Business & Economics
Type: BOOK - Published: 2008-06-16 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur wit
Ogilvy on Advertising
Language: en
Pages: 613
Authors: David Ogilvy
Categories: Social Science
Type: BOOK - Published: 2013-09-11 - Publisher: Vintage

DOWNLOAD EBOOK

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal ca
Basics Advertising 02: Art Direction
Language: en
Pages: 186
Authors: Nik Mahon
Categories: Business & Economics
Type: BOOK - Published: 2017-11-02 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to
How to Write a Good Advertisement
Language: en
Pages: 303
Authors: Victor O. Schwab
Categories: Business & Economics
Type: BOOK - Published: 2015-10-28 - Publisher: Ravenio Books

DOWNLOAD EBOOK

In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Dra