Download or read book Bases Loaded written by Costas Panagopoulos and published by Oxford University Press, USA. This book was released on 2020-11 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bases Loaded documents the shift away from persuasion toward base mobilization in the context of US presidential elections. Panagapoulos explains that this phenomenon is likely linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. The analyses show the 2000 presidential election represents a watershed cycle that punctuatedthis shift. The book concludes that these patterns have contributed to heightened partisan polarization in the United States.