Barbie and Ruth

Barbie and Ruth
Author :
Publisher : Harper Collins
Total Pages : 292
Release :
ISBN-10 : 9780061895197
ISBN-13 : 0061895199
Rating : 4/5 (97 Downloads)

Book Synopsis Barbie and Ruth by : Robin Gerber

Download or read book Barbie and Ruth written by Robin Gerber and published by Harper Collins. This book was released on 2009-03-24 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Barbie and her creator, the sharp-elbowed gal who built the biggest toy company, have a story to tell.” —Time Barbie and Ruth is the remarkable true story of the world’s most famous toy and the woman who created her. It is a fascinating account of how one visionary woman and her product changed an industry and sparked a lasting debate about women’s roles. At once a business book, a colorful portrait of an extraordinary female entrepreneur, and a breathtaking look at a cultural phenomenon, Barbie and Ruth is a must read for anyone who ever owned a Barbie doll. This is the entwined tale of two exceptional women. One was a voluptuous eleven-inch-tall beauty who debuted at the 1959 Toy Fair in New York City and quickly became the treasure of 9 out of 10 American girls and their counterparts in 150 countries. She went on to compete as an Olympic athlete, serve as an air force pilot, work as a boutique owner, run as a presidential candidate, and ignite a cultural firestorm. The other was Ruth Handler, the tenth child of Polish Jewish immigrants. A brilliant, creative, ruthless, and passionately competitive visionary, Ruth was a mother and wife who wanted it all—a masterful entrepreneur who, together with her curvaceous plastic creation, changed American business and culture forever.


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