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Developed over a number of years at the International Banking Centre at the Manchester Business School, this text is concerned with strategic management and mar
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Type: BOOK - Published: 1986 - Publisher:
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Type: BOOK - Published: 1986 - Publisher: John Wiley & Sons
This collection of case studies is designed to accompany the textbook, Bank Strategic Management and Marketing. The material, previously unpublished in any form
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Pages: 297
Pages: 297
Type: BOOK - Published: 2016-01-12 - Publisher: Springer
The world of retail banking is changing. While previously a purely money-making entity, the industry has brought social responsibility onto its agenda, and the
