Asking Questions about Food Advertising

Asking Questions about Food Advertising
Author :
Publisher : Cherry Lake
Total Pages : 35
Release :
ISBN-10 : 9781633625198
ISBN-13 : 1633625192
Rating : 4/5 (98 Downloads)

Book Synopsis Asking Questions about Food Advertising by : Laura Perdew

Download or read book Asking Questions about Food Advertising written by Laura Perdew and published by Cherry Lake. This book was released on 2015-08-01 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food advertising is seemingly everywhere. But what messages are advertisers sending when they try to get consumers to purchase their products? Asking Questions about Food Advertising looks at who pays for ads, their intended targets, and the tricks of the trade used to influence consumers' decisions. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.


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With increasing levels of child obesity, the food industry and its advertising techniques are ever more in the centre of public and academic discussion. While s