Related Books

Applying Scientific Reasoning to the Field of Marketing
Language: en
Pages: 254
Authors: Terry Grapentine
Categories: Business & Economics
Type: BOOK - Published: 2012-10-03 - Publisher: Business Expert Press

DOWNLOAD EBOOK

Marketing decisions often misfire when driven more by beliefs than by knowledge. This book will guide you on how to differentiate between the two and to think m
Critical Thinking for Marketers, Volume II
Language: en
Pages: 109
Authors: David Dwight
Categories: Business & Economics
Type: BOOK - Published: 2016-12-02 - Publisher: Business Expert Press

DOWNLOAD EBOOK

This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making major contributions
Critical Thinking for Marketers, Volume I
Language: en
Pages: 157
Authors: David Dwight
Categories: Business & Economics
Type: BOOK - Published: 2016-12-02 - Publisher: Business Expert Press

DOWNLOAD EBOOK

All marketing actions, whether preceded by formal or informal decision-making processes, are based on what philosophers call “arguments.” An argument is a s
Leading Edge Marketing
Language: en
Pages: 249
Authors: Veronica A. Williams
Categories: Business & Economics
Type: BOOK - Published: 2014-03-15 - Publisher: Business Expert Press

DOWNLOAD EBOOK

This book is a comprehensive blueprint of the Five Ps of Marketing (www.The5Ps.com): Product, Packaging, Price, Promo, and Place. Using the Five Ps presents you
Marketing and Management Models
Language: en
Pages: 172
Authors: Helen Strong
Categories: Business & Economics
Type: BOOK - Published: 2014-07-31 - Publisher: Business Expert Press

DOWNLOAD EBOOK

Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process