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Applied Consumer Psychology' 2005 Ed.
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Type: BOOK - Published: - Publisher: Rex Bookstore, Inc.

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The Social Psychology of Consumer Behaviour
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Authors: Richard Bagozzi
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Type: BOOK - Published: 2002-08-16 - Publisher: McGraw-Hill Education (UK)

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How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influe
Handbook of Consumer Psychology
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This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these re
Qualitative Research Methods in Consumer Psychology
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While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings ha
The Cambridge Handbook of Consumer Psychology
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Type: BOOK - Published: 2023-04-06 - Publisher: Cambridge University Press

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In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challe