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Advertising, Brands and Consumer Behaviour
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Type: BOOK - Published: 2020-04-10 - Publisher: Sage Publications Pvt. Limited

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This textbook will be useful for students of MBA and PGDM courses. It will also be useful to attendees of Executive and Management Development Programs.Advertis
Consumer Behaviour and Advertising Management
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Pages: 340
Authors: Conner Acevedo
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Type: BOOK - Published: 2018-01-11 - Publisher: Scientific e-Resources

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This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and contro
Consumer Behaviour
Language: en
Pages: 345
Authors: Robert East
Categories: Business & Economics
Type: BOOK - Published: 2008-05-19 - Publisher: SAGE

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'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend
Fashion Branding and Consumer Behaviors
Language: en
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Authors: Tsan-Ming Choi
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Type: BOOK - Published: 2014-01-30 - Publisher: Springer Science & Business Media

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Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and
Advertising
Language: en
Pages: 0
Authors: Lucas Barreau
Categories: Advertising
Type: BOOK - Published: 2014 - Publisher: Nova Science Publishers

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In this text, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behaviour. The topics discus