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Agency
Language: en
Pages: 341
Authors: R. Webb
Categories: Business & Economics
Type: BOOK - Published: 2016-09-30 - Publisher: Springer

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This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, f
Creative Company
Language: en
Pages: 304
Authors: Andy Law
Categories: Business & Economics
Type: BOOK - Published: 1999-07-15 - Publisher: Wiley-Interscience

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In 1995, a small band of highly creative people who loved the work but hated the workplace established a company designed not only to get the most out of them,
The Marketing Agency Blueprint
Language: en
Pages: 256
Authors: Paul Roetzer
Categories: Business & Economics
Type: BOOK - Published: 2011-11-29 - Publisher: John Wiley & Sons

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Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted
Ogilvy on Advertising
Language: en
Pages: 592
Authors: David Ogilvy
Categories: Social Science
Type: BOOK - Published: 2013-09-11 - Publisher: Vintage

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal ca
How to Start and Run Your Own Advertising Agency
Language: en
Pages: 346
Authors: Allan Krieff
Categories: Business & Economics
Type: BOOK - Published: 1993-01-01 - Publisher: McGraw-Hill Companies

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This book offers advertising professionals and entrepreneurial dreamers advice on how to set up an advertising agency, run it, and grow it into a highly profess