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From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you'll make more money. And fri
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The Adweek Copywriting Handbook
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert a
Junior
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There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad
Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius
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There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting th